SPRING FOR MUSIC ANNOUNCES
MELLON FOUNDATION GRANT OF $1 MILLION
ensuring three festivals: 2011, 2012, 2013
For Release: April 9, 2009
SPRING FOR MUSIC ANNOUNCES
MELLON FOUNDATION GRANT OF $1 MILLION
ensuring three festivals: 2011, 2012, 2013
Selected 2011 participating orchestras also announced
Spring for Music's first festival season at Carnegie Hall will begin in May
2011 (Friday, May 6 - Saturday, May 14, 2011) with the following orchestras
having been chosen to participate in this festival:
Albany Symphony Orchestra
Atlanta Symphony Orchestra
Dallas Symphony Orchestra
Orchestre Symphonique de Montreal
Oregon Symphony
Saint Paul Chamber Orchestra
Toledo Symphony
The selected orchestras range in budget size from $2 million to $36 million;
they include orchestras from Canada, Georgia, Minnesota, New York, Ohio, Oregon
and Texas; they include one chamber orchestra; and of the seven, three will
be making their Carnegie Hall debuts. Programs include one major New York premiere,
and works by twelve living composers. The complete programs of these orchestras
will be announced in early 2011, at the time that tickets for the 2011 festival
go on sale at Carnegie Hall. Requests to orchestras for proposals for the 2012
festival will be solicited this May.
Thanks to a generous grant of $1 million from The Andrew W. Mellon Foundation,
as well as significant multi-year gifts from Daniel & Jan Lewis and Gerry
& Marguerite Lenfest, plus funding from the Irving Harris Foundation, Spring
for Music can now commit to three seasons (2011, 2012, 2013) of yearly presentations
of seven orchestras over a nine-day period each May at Carnegie Hall. One half
of the Mellon grant is in the form of a challenge to be matched on a two-to-one
basis in order to leverage additional fundraising. The amount still to be raised
to cover the Spring for Music three-year budget, plus an anticipated fourth
year in 2014, totals approximately $1.5 million. The annual budget for each
festival is approximately $1.5 million.
Spring for Music, a new and innovative festival of concerts by North American
symphony and chamber orchestras presented annually at Carnegie Hall to broad
music-loving audiences at affordable prices, is being sold through a unique
marketing structure built around adventurous and creative programs. The general
public will have access to any Spring for Music seat at Carnegie Hall for the
price of $25 on a first come, first
served basis; a limited number of tickets are priced at $15. This festival
is designed to allow participating orchestras to showcase their artistic philosophies
through distinctive and creative programming in one of the world's most competitive
musical environments. In pre-concert talks, each participating orchestra will
be asked to describe how their program relates to their artistic philosophy.
The festival becomes a musical laboratory that can foster greater innovation
in each orchestra's home market.
In selecting the participating orchestras (eligibility constitutes being among
League of American Orchestras Groups I and II, and orchestras from Groups III
and IV that have received ASCAP Awards for adventurous programming), key program
elements to be considered include originality of repertoire, sequence of pieces,
individual program elements, programmatic structure, and production elements.
Emphasis is placed on creativity, variety, innovation, and distinctive profile.
In addition to their program proposals, orchestras are selected on the basis
of quality of orchestra and conductor, relationship of the orchestra's proposal
to its overall institutional identity, and the balance of orchestras by geography
and size. The Spring for Music Artistic Director selects the orchestras and
determines the programs in conjunction with the orchestras. No orchestra is
eligible to participate in consecutive years in order to avoid any sense of
"ownership." President of the League of American Orchestras, Jesse
Rosen, commented,
"Spring for Music showcases the remarkable quality of America's orchestras
from cities big and small and demonstrates the growing richness and diversity
of the concert repertoire. By enabling a whole new group of orchestras to
take artistic risks and to engage with new audiences in the national spotlight
of Carnegie Hall, this project promises to bring fresh energy to our field."
Spring for Music has been created by three music industry veterans who are
its three project directors: Thomas W. Morris, former Executive Director of
The Cleveland Orchestra and current Artistic Director of the Ojai Music Festival,
as CEO and Artistic Director who will be responsible for selecting participating
orchestras and finalizing programs; David V. Foster, President of Opus 3 Artists,
as Production Director who will provide overall concert production and administration,
as well as make all necessary contracts on the festival's behalf; and Mary Lou
Falcone, prominent classical music public relations counsel, as Public Relations
Director who will oversee festival publicity and media relations. The festival
is being undertaken with the full support and enthusiastic endorsement of Carnegie
Hall through its Executive and Artistic Director Clive Gillinson, who stated,
"I am especially delighted to welcome this wonderful Spring for Music
project to Carnegie Hall, as a truly important initiative both for US orchestras
and for NY audiences. I have long admired the remarkable quality of musicians
in America, as well as the superb quality of the orchestras themselves, and
I think the strength in depth that they represent is not exceeded anywhere
in the world. Since arriving at Carnegie Hall, I have long hoped that one
day we might be able to further extend our showcasing of the quality, variety
and imagination of the orchestral music making that is taking place across
the country, every day of every week."
On the Board of Directors are Chair Daniel R. Lewis; Treasurer Catherine French;
Secretary Catherine Gevers; Michael Gehret; Ara Guzelimian; Joan Harris and
Lowell J. Noteboom.
For more information please visit our website at www.springformusic.com.
M.L. FALCONE, Public Relations: T: 212-580-4302 F: 212-787-5638 E: mlfpr@att.net
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